YouTube Premium gets pricier as subscription costs rise in the US – Here's how much you have to pay now

What Happened

YouTube has announced a price increase for its Premium subscription service in the United States, affecting both new and existing subscribers. The move reflects YouTube's strategy to balance rising content costs with feature expansion. Premium offers ad-free viewing, background playback, and offline downloads. The company denied reports of introducing 90-second unskippable ads. YouTube also expands its lower-cost Premium Lite tier in select markets. Pricing varies globally, with India maintaining relatively affordable plans compared to the US and Europe.

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