YouTube livestreams will now hold back ads during peak engagement to protect the vibe

What Happened

YouTube will automatically pause ads during livestreams when chat engagement is high or when viewers purchase Super Chat, Super Stickers, or gifts. The platform aims to protect viewer experience during peak moments. Individual purchasers receive immediate ad-free windows. YouTube also expanded gifts to Canada, Korea, Indonesia, Thailand, Australia, and New Zealand. Creators can now broadcast simultaneously in vertical and horizontal formats with shared chat.

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