X says it’s reducing payments to clickbait accounts
TechCrunch·2h ago·Neutral
What Happened
X is cutting payments to accounts posting clickbait and news aggregation content. Head of product Nikita Bier announced aggregators will receive 60% of normal payouts this cycle, with another 20% reduction next cycle. Accounts habitually using "BREAKING" alerts will also see reduced compensation. X stated the changes aim to protect real creators and prevent timeline flooding.
Key Entities
X (formerly Twitter)Nikita BierElon MuskDom Lucre (Dominick McGee)Nate Silver