Tim Cook told us in 2016 exactly what Apple would do in India. Nobody believed him.
Business

Tim Cook told us in 2016 exactly what Apple would do in India. Nobody believed him.

Indian Express·1h ago·Positivity

What Happened

Tim Cook, stepping down as Apple CEO after 15 years, proved his 2016 India strategy correct. Despite skepticism about expensive iPhones in a price-sensitive market, Apple's Indian revenue reached $8 billion by 2023-24. Cook refused budget phone demands, maintaining premium positioning while becoming a major global growth driver.

Key Entities

Tim CookAppleIndiaJohn TernusIndian Express

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