The rise of cleanfluencers in India: How content creators are redefining civic sense
Indian Express·6h ago·Hope
What Happened
Content creators known as "cleanfluencers" are cleaning Indian rivers, streets, and parks while documenting their efforts online. Bittu Tabahi, a 20-year-old from Madhya Pradesh, removes garbage from the Ajanar river daily but faces mockery from locals who continue littering. Despite viral social media attention, including support from industrialist Anand Mahindra, cleanfluencers encounter accusations of seeking likes. Environmental creator Sonali Singh experiences similar trolling. Psychologists suggest viewers feel uncomfortable comparing their passivity to cleanfluencers' action.
Key Entities
Bittu TabahiBiawara, Madhya PradeshAjanar riverSonali SinghAnand MahindraYamuna GhatDr Rimpa Das