Parents find workarounds as privacy rules tighten for kidfluencers
Mint·1h ago·Neutral
What Happened
Parents of child influencers are navigating regulatory grey areas to maintain monetizable accounts as India's Digital Personal Data Protection Rules, 2025 mandate explicit parental consent for sharing children's photos online. Workarounds include operating accounts under parents' names, framing content as family videos, and using platform co-posting features to blur ownership lines while keeping collaborations brand-friendly.
Key Entities
Digital Personal Data Protection (DPDP) Rules, 2025IndiaChild influencers/kidfluencersEra SinhaBlinkitSocial media platforms