Pakistani brand uses AI images of Alia Bhatt to promote new collection, faces backlash: ‘Have some self-respect’

What Happened

Pakistani clothing brand Wajayesha Official used AI-generated images of Bollywood actress Alia Bhatt to promote their ethnic collection on Instagram. The fabricated photos featured Bhatt in various outfits recreated from her public appearances, runway shows, and fashion events. Social media users condemned the brand for deceptive marketing and unauthorized use of the actor's likeness.

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