‘Our strategy is similar to the automotive industry in bringing more premium customers…30 per cent of our laptops sold are being bought through no cost EMI scheme in India’: Asus India VP

What Happened

Asus India is leveraging refurbished premium laptops and no-cost EMI financing to attract middle-class buyers. The vice president noted that 30 percent of laptops sold now use EMI schemes, up from 5-10 percent pre-pandemic. Average selling prices increased from Rs 35,000-45,000 to Rs 58,000-65,000 over three years. Gaming laptops dominate, while ZenBook demand grows from under 1 percent to 2-3 percent.

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