'No 2.0 to life': Mumbai Police’s BTS-backed message lands, blends pop with public warning
Mint·2h ago·Positivity
What Happened
Mumbai Police released a social media video using BTS's track to warn against reckless driving. The clip shows dangerous bikers with a message: 'No 2.0 to life,' emphasizing life has no second chance. The video gained significant traction after BTS member RM liked the post. HYBE India and Netflix India praised the creative approach. Mumbai Police regularly uses pop culture and humor to communicate public safety messages to younger audiences on digital platforms.
Key Entities
Mumbai PoliceBTSRMHYBE IndiaNetflix Indiaroad safetyK-popreckless driving