Nashik built India’s wine dream—Can it survive what comes next?

What Happened

Nashik's wine industry, which produces 80 percent of India's wine, thrives as a tourism destination but struggles for mainstream acceptance. Wine consumption remains below one percent of national alcohol consumption. A proposed EU-India trade agreement threatens to lower import duties on foreign wine, potentially pressuring Indian producers already facing complicated taxes, weak distribution, and limited domestic markets. The region operates approximately 30 wineries producing 1.4 crore litres annually from 8,000 acres.

Key Entities

AI Tools