MEXC's new CEO wants to tame a memecoin machine without killing what made it work

What Happened

MEXC's new CEO Vugar Usi aims to expand the exchange beyond memecoins into tokenized equities, commodities, and prediction markets while maintaining its retail-focused base. Usi argues memecoins lost appeal not due to reduced interest but because traditional assets now trade on social sentiment like memecoins do. MEXC commands 5% market share with 90% volume growth in 2025, following recovery from the White Whale incident.

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