Meta poised to surpass Google in digital ad revenue for first time: Reports

What Happened

Meta Platforms is expected to surpass Google in global digital advertising revenue by end of 2026, reaching $243.46 billion compared to Google's $239.54 billion, according to Emarketer. Meta's growth rate is forecast at 24.1% this year versus Google's 11.9%. The social media company's Advantage+ automated ad suite drives advertiser adoption. Meta, Google, and Amazon are projected to control 62.3% of global digital ad spending in 2026.

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