Inside TMC’s ‘Mission 250’: How party is using data to fix booth strategy, gain edge over BJP

What Happened

West Bengal's ruling Trinamool Congress aims to win 250 of 294 assembly seats, exceeding its 2021 total of 215. The party's 'Mission 250' strategy analyzes closely contested 2021 results, identifies seats won by narrow margins, and monitors voter deletions from electoral rolls. TMC combines data-driven booth-level mobilization with cultural messaging, operating war rooms in all 294 constituencies and deploying over 100,000 shadow agents to track electoral changes and voter grievances.

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