‘I owe it to myself’: Why Gen Z believes matcha, makeup, concerts are essential self-care

What Happened

Gen Z members defend their spending on matcha, makeup, concerts, and experiences as intentional self-care choices, not reckless behavior. They cite growing up during pandemic, war, and inflation as reasons for prioritizing present well-being. Generation argues older generations deferred happiness for uncertain futures. Gen Z aims to balance present enjoyment with future planning through budgeting and early savings.

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