How Parasakthi’s producer avoided loss despite Rs 85 cr box office on Rs 150 cr budget
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How Parasakthi’s producer avoided loss despite Rs 85 cr box office on Rs 150 cr budget

Indian Express·2h ago·Neutral

What Happened

Parasakthi, made on Rs 150 crore budget, earned only Rs 85 crore at the box office yet its producer avoided losses through a profit-sharing model. Producer G Dhananjayan revealed the production house paid cast and crew partial amounts upfront, with remaining payments contingent on film's box office performance. Actor Sivakarthikeyan revived this practice, previously associated with Rajinikanth.

Key Entities

ParasakthiG DhananjayanSivakarthikeyanRajinikanthDawn PicturesTamil Cinema

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