Gucci-owner Kering aims to launch luxury Google glasses next year, CEO says

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Kering CEO Luca de Meo announced plans to launch Gucci-branded smart glasses in partnership with Google in 2027, positioning the luxury conglomerate as potentially the first major luxury brand entering AI-powered eyewear. The move competes with EssilorLuxottica's Ray-Ban Meta glasses and supports Kering's strategy to expand eyewear and jewellery divisions while revitalizing underperforming Gucci.

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