Google is now targeting bad ads over bad actors

What Happened

Google blocked 8.3 billion ads globally in 2025, up from 5.1 billion previously, using AI to detect policy violations with 99% accuracy before showing users. Fewer advertiser accounts were suspended, marking a shift toward blocking individual problematic ads rather than banning bad actors outright. India saw 483.7 million ads blocked while suspensions fell to 1.7 million accounts.

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