Gold loans have emerged as India's second largest retail credit product after housing loans, growing 3.8 times since March 2022. According to TransUnion CIBIL's Gold Loan Landscape Report, gold loans now account for 11.1% of the retail credit portfolio. The origination value increased 5.1 times since early 2022, while average loan size doubled from ₹90,000 to ₹1.96 lakh, indicating both increased borrower adoption and higher borrowing amounts.