Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI
TechCrunch·1h ago·Positive
What Happened
Cathie Woods' ARK Invest Venture Fund made its first-ever lead investment in Lucra, a startup creating interactive eSports-like corporate loyalty programs. Lucra raised $20 million Series B funding from ARK and other investors. The platform transforms loyalty programs into competitive tournaments where customers win cash prizes or company giveaways.
Key Entities
Cathie WoodsARK Invest Venture FundLucraNick GrousAlumni VenturesAstralis Capital