Cash App is targeting a new kind of customer: 6-12 year olds

What Happened

Cash App, owned by Block, is expanding youth financial services by launching accounts for children aged 6-12. Parents create and manage these accounts, depositing funds and monitoring spending through children's linked debit cards. Accounts earn up to 3.25% interest and receive peer-to-peer payments from approved users, teaching financial responsibility and savings habits.

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