Apple’s Cal AI crackdown signals it’s still policing the App Store

What Happened

Apple temporarily removed the Cal AI food-logging app from its App Store for violating payment guidelines and using manipulative tactics. The app, owned by MyFitnessPal and valued at $50 million ARR, attempted to circumvent Apple's in-app purchase requirements. After addressing issues, Cal AI returned to the App Store, demonstrating Apple's continued enforcement of strict marketplace rules.

Key Entities

AI Tools