AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too
TechCrunch·2h ago·Positivity
What Happened
AI traffic to U.S. retail websites rose 393% in Q1 2026 compared to the previous year, according to Adobe Analytics data covering over 1 trillion visits. AI visitors convert 42% better than human customers, spend 48% longer on sites, and generate 37% higher revenue per visit. However, 25-34% of retail website content remains inaccessible to AI assistants.
Key Entities
Adobe AnalyticsU.S. retailersAI assistantsQ1 2026393% growth