Adobe’s new Firefly AI assistant can use Creative Cloud apps to complete tasks

What Happened

Adobe is launching Firefly AI Assistant in public beta within weeks. The assistant works across apps including Photoshop, Premiere, Lightroom, and Illustrator to complete creative tasks. Users describe desired outputs via text prompts, buttons, and sliders. The assistant learns user preferences over time and suggests actions. Adobe also released skills like social media asset creation. Pricing details remain unspecified. Competitors Canva and Figma are developing similar agentic workflows.

Key Entities

AI Tools